You read about it in magazines from a young age that depending on your face shape, there are some things that are just NOT going to work for you. A Heart-shaped face apparently cannot have bangs and a square face needs a full and texturized hairstyle instead of a choppy, sharp look. This goes for accessories that sit on your face as well.
Some people, like myself, are fortunate enough to be given the gift of adequate eyesight and do not need the aid of eyeglasses or contacts to see. But in 2013, it was found that 6 out of 10 people on average wear eyeglasses of a range of prescription strengths (Bruggink, 2013). If you’re like me and you could never grasp the ability to put a thin film over your eyeball to improve your eyesight, then glasses or a laser to the cornea are your only other options.
But shopping for eyeglasses can be an annoying task. Those stores filled with pricey frames always have unrealistically bright lighting and tiny mirrors to see yourself in. And this is where you are meant to decide what eyeglasses frames look best on you?
Warby Parker has probably the best solution to this problem. You can pick up to five different eyeglasses frames to try on at home before you make the decision of which pair if the one for you. And this service is completely free to you. You could even send every single frame back if they turn out to all be not quite right for your round-ish square-ish heart-shaped face.
Not to mention the fact that Warby Parker has been doing some pretty awesome things for people in need of eyewear that cannot afford it. For every pair that is sold, the Company gives a pair to someone in need through their partner, VisionSpring.
Warby Parker has not only a business model that personalizes the experience for each of their consumers, but understands the importance of an impactful social media presence. Their twitter @warbyparker is full of retweets and replies to consumers and curious customers. Also, their twitter threads create a community of eyeglass wearers who enjoy and promote the brand to others. Sometimes the tweets include a Haiku of the week, which has nothing to do with the eyeglasses industry at all. Warby Parker is just utilizing the platform to engage with their customers and create a community.
This company is just one example of how the social media market has changed the game for companies all over. The growth in online shopping has shaped consumers to want a personalized while shopping in the comfort of their own home. It has also been found that consumers are incentivized to purchase from companies that are also socially responsible and making a difference in the world. Warby Parker is hitting both of those marks.
References
Bruggink, J. (2013). More than 6 in 10 people wear glasses or contact lenses. Retrieved from
https://www.cbs.nl/en-gb/news/2013/38/more-than-6-in-10-people-wear-glasses-or-contact-lenses
Warby Parker (n.d.). Home. Retrieved from https://www.warbyparker.com/
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